Dave Pillard, founder
Nestled in the Catskill Mountains, Phoenicia is four seasons of fun! There's hiking, fishing, skiing, kayaking, tubing, great dining and shopping and maybe the best of all, just plain relaxing in the pure mountain air.
Main Street Phoenicia is a quirky collection of shops, restaurants, galleries, lodging - and an occasional black bear - surrounded by breathtaking mountains and forest streams threading through the village. At the heart of it is Tender Land Home, a welcoming store featuring rustic and contemporary goods that will delight you, your family and friends.
Home goods and accessories are artfully displayed at Tender Land Home, a sophisticated country shop filled with housewares and small delights. Chic pottery and luscious pillows, window treatments and rugs will make you want to move in… Forever!
Planning a trip to the Catskills? Stop by and visit our brick and mortar store...
Watch our video:
Read our interview and meet Dave Pillard, our super cute shopkeeper:
Tender Land Home is located right in the midst of the beautiful Catskill Mountains. How does being in that environment affect the style of your store and the products that you have?
Being in the Catskills definitely affects the style of my store and the products I feature. Many of the homes here require country, rustic furnishings, but I also have many customers from the NYC metro area shopping for their apartments. A blend of softer, contemporary items and rustic items is the best fit for my store.
I love the name Tender Land Home. How did you come up with it?
The name of the store is from the Aaron Copland opera “The Tender Land.”
I looked at your Facebook page, it looks like you have quite a dedicated fan base! What sets Tender Land Home apart when it comes to creating a strong connection with customers?
I work hard at developing personal relationships with my customers. I welcome everyone with a wide variety of price points (what’s worse than going in a store and feeling like you can’t afford anything there?) and a relaxed atmosphere. There’s no hard sell. Just the offer of help if it’s needed. And small stores such as mine have to (I can’t say it emphatically enough) stress customer service. Something can always be knocked off and sold more cheaply at a big box store. But a big box store doesn’t offer caring service and free gift wrapping as I do!
What are your hopes and plans for the future of your company?
I hope with my store to remain a part of a small Main Street American town. Stores in small towns are institutions in that they provide continuity, vitality, identity and a social outlet for a community.
When is the most beautiful time to visit your store in Phoenicia, NY?
I think the best time to visit here is in June while everything is very lush or in early October to see the leaves.